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Deconstructing Advertisement: Signs and Symbols

on Mon Aug 06, 2018 1:33 pm
Signs - defined as anything that creates a meaning and can be used to represent something else.

Symbolism - used in advertising to represent a particular brand, company or one or more ideas.

Both signs and symbols are graphical presentations but people often use them interchangeably. The main difference between the two is that a sign is a language on its own and it is used to communicate something to people while a symbol is subjective in nature and often requires interpretation.


Here is an Example:

Heavy Rain Symbolizes No Classes

There is a Heavy Rain today, so it gives a Sign that there would be no classes tomorrow.


Widen the difference between the two and what are their similarities?


Last edited by Admin on Fri Aug 24, 2018 8:53 am; edited 1 time in total
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Aug 16, 2018 12:22 pm
What are the importance of the signs and symbols in advertisement ?
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Re: Deconstructing Advertisement: Signs and Symbols

on Fri Aug 24, 2018 8:48 am
jnnydanyeow wrote:What are the importance of the signs and symbols in advertisement ?

Both are important because without them, there would be no advertisement at all
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Re: Deconstructing Advertisement: Signs and Symbols

on Wed Aug 29, 2018 2:36 pm
jnnydanyeow wrote:What are the importance of the signs and symbols in advertisement ?

Signs and symbols are important because it also serves as a communicating tools.
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Re: Deconstructing Advertisement: Signs and Symbols

on Wed Aug 29, 2018 2:41 pm
What is symbolic advertising?
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Re: Deconstructing Advertisement: Signs and Symbols

on Wed Aug 29, 2018 2:46 pm
ellaelaeh wrote:What is symbolic advertising?

Symbolic advertising is an advertising brand that can be a hard job for any designer, but in the cultural aspect of society now using symbols is a key way of creating a look for a brand. Symbolism, is the use of representing things by relating them to something, which in a whole doesn’t really make sense. So, hypothetically a company could use a celebrity for a brand and that celebrity drinks the brands smoothie and acts as if the smoothie was delicious. This would then underpin that celebrity as someone who enjoys that brands smoothies.
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Re: Deconstructing Advertisement: Signs and Symbols

on Wed Sep 05, 2018 1:18 pm
ellaelaeh wrote:What is symbolic advertising?

I think Symbolic Advertising is like for example Jollibee, they advertise by saying "Bida ang saya" which mean when you eat on that fast food you will be happy.
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Re: Deconstructing Advertisement: Signs and Symbols

on Wed Sep 05, 2018 1:36 pm
jnnydanyeow wrote:What are the importance of the signs and symbols in advertisement ?

Other importance of signs and symbols in advertisement is that it will caught the eyes of consumers
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 12:13 pm
What is the disadvantage of advertising symbols or signs ?
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 12:15 pm
What does symbols mean in texting?
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 12:22 pm
What is the purpose of advertising using signs and symbols?
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 12:24 pm
What is the role of advertising in business?
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 12:25 pm
Where did the word symbol come from?
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 12:25 pm
Where did the word sign come from?
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 12:26 pm
What are the major types of advertising?
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 6:36 pm
mau wrote:What is the purpose of advertising using signs and symbols?

For me i think to simplify what they advertise, the advertisement will be too boring if they use too many text/words.
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 6:41 pm
mau wrote:Where did the word sign come from?

The origin of the word sign is a latin word called "signum" means mark or token. Smile Very Happy
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 9:07 pm
Admin wrote:
jnnydanyeow wrote:What are the importance of the signs and symbols in advertisement ?

Both are important because without them, there would be no advertisement at all

Their importance is to entertain people or the consumers and attract them
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 9:09 pm
mau wrote:What is the role of advertising in business?


To endorse and promote the product or company
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 9:12 pm
Does an advertisement can promote itself without signs and symbols?
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 9:14 pm
ellaelaeh wrote:What is symbolic advertising?

Technique of advertising with the use of symbols
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 9:15 pm
Gel wrote:
mau wrote:What is the purpose of advertising using signs and symbols?

For me i think to simplify what they advertise, the advertisement will be too boring if they use too many text/words.

It makes an advertisement more attractive and entertaining
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 9:18 pm
mau wrote:What are the major types of advertising?

Institutional advertising and product advertising
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 9:20 pm
mau wrote:What does symbols mean in texting?

Symbols in texting such as emojis used to express emotions or show emotions
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Re: Deconstructing Advertisement: Signs and Symbols

on Thu Sep 06, 2018 9:22 pm
mau wrote:What is the disadvantage of advertising symbols or signs ?


Sometimes consumer can't understand what the real message or meaning of the advertisement
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